Why Does Your Logo Need an Update?
Recently, a few colleagues had asked me to critique their logo as each were considering “re-branding” their business and updating their look. I obliged and gave my input as to how they would function...
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Design Fail: Poor Use of Negative Space
Utilizing negative space within a logo takes a very keen eye. When used effectively, it adds to the overall composition by creating balance between the positive and negative, and often delivers a...
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